HTC is following Oculus Studios, and trying to bring its financial power to help bring higher quality content to the HTC Vive. I read the article and I agree with it completely. There are just too many "tech demo" games on Steam. Gamers really want more triple-A titles, and higher quality games. It's understandable that without strong financial support, you can't expect indie developers to bring games and experiences that match the expectations of hardcore gamers who invested a lot of money to buy a matching computer game and the HTC Vive headset.
Most of those who bought the HTC Vive, are the target audience that most triple-A titles are aimed for. Gamers who have no problem paying a premium price for a game, but one that is well worth it. The problem is that without support, high-quality games take a long time to develop, and with that support from Vive Studios, we'll get to see more high-quality room-scale VR games that without those Studios, we probably won't be get to see, at least not within a responsible time frame that gamers expect those titles to be released.